Data recently disclosed by Nielsen on US Wine Sales by Closure Type of the Top 100 Premium Brands, has revealed a clear preference for cork-sealed wines amongst US consumers.
The data also revealed a clear price premium for cork-sealed wines, which on average commanded a 52% higher price, with a median price of $18.82, that is $6.40 higher than the median price for wines sealed with alternative closures. The price premium seems to be increasing – in the previous study, in March 2022 it was 44%, which suggests a reinforced preference for cork over the last 12 months.
Cork-sealed wines generated higher total revenue for wines priced over $15, and clear dominance for wines priced over $20, where over 90% of wines are cork-sealed.
The Sales per Point of Distribution was 62% higher for cork-sealed wines compared to wines sealed with alternative closures.