Corticeira Amorim, in close collaboration with the Rockwell Group, a prestigious international architecture and design company, will be present at Milan Design Week, in Italy, from 8 to 13 April. This participation will take the form of the immersive Casa Cork exhibition, designed by David Rockwell, developed as part of Cork Collective, the sustainability programme focused on the collection and recycling of cork stoppers in the USA, founded by Corticeira Amorim with other partners, with the aim of reducing waste and promoting the circular economy.
Combining innovation, design and sustainability, Casa Cork by David Rockwell will host a wide-ranging programme, giving visitors the opportunity to learn in depth about the world of cork - from the forest to the product and from there to its recycling, through an interactive experience, participation in workshops and lectures and an exhibition of innovative products and international designers, highlighting the versatility of cork, one of the world's most sustainable materials. In addition, this space will be the stage for the presentation of the six winning projects of the Student Design Competition, developed by Cork Collective with the support of Amorim Cork Solutions and Amorim Cork Italia, involving students from Parsons School of Design in New York and Politecnico di Milano.
Casa Cork by David Rockwell will thus function as a living laboratory, demonstrating how cork can be sustainably and creatively integrated into architectural and design projects.
António Rios de Amorim, chairman and CEO of Corticeira Amorim, said: ‘We are very excited to be returning to Milan Design Week, as part of this partnership with the Rockwell Group, to promote Portuguese cork in Italy, a strategic market that is so important to Corticeira Amorim. Casa Cork presents cork as a super material, demonstrating its performance, sustainability and premium factor, crossing Corticeira Amorim's two most important areas - cork stoppers and technical applications - thus promoting this unique industry and encouraging more sustainable practices.’
‘By promoting cork stopper collection and recycling campaigns at international level, we have sought to transform public perception, informing and raising awareness so that they recognise that a cork stopper is not waste. On the contrary, it is a natural raw material that can be given a new lease of life and transformed into new and diverse applications. In Portugal, we are also deeply committed to this goal, endeavouring to create conditions for the selective collection of used cork stoppers, promoting their recycling and thus also contributing to a more sustainable future,’ he added.
For his part, David Rockwell, founder and chairman of the Rockwell Group, says: ‘I'm very pleased with this collaboration and with the programme we've organised for Casa Cork. I can't imagine a better environment to learn about this incredible material and the ways it can help us act on our imperative to design smarter and more sustainably. At Casa Cork the design community will have the opportunity to hear the thoughts and testimony of some of the most prominent creatives working at the forefront of sustainable design.’