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The cork stopper that reinvented the ritual of opening a bottle has become even more versatile and handy. Convenient, sustainable, and appealing, Helix is a revolution in the wine experience and is now compatible with CETIE bottle models.

The Helix cork stopper, introduced in 2013, changed the rules of the packaging world, making it possible to open a bottle of wine sealed with a cork in a few seconds, without the need for a corkscrew. Now, it innovates again, this time with an improved version that is even more practical and versatile. The corkscrew is still unnecessary, making opening and resealing easier, and it now fits all bottles with an 18.5 mm neck.

Helix is a real game-changer in the industry, combining the elegance of natural cork with the convenience of a modern solution that offers easy opening and closing, while preserving the wine’s quality and freshness, which makes it an excellent choice for fractional consumption. Helix® is perfect for everyday fresh wines, and it is particularly appealing to new generations and markets where accessibility and ease of use are key factors in product selection.

THE PRACTICAL SIDE

The main argument of Helix is undoubtedly its extreme convenience and ease of use—in a word: practicality. It also stands out for its performance and premium image, both inseparable characteristics of cork. As Crisóstomo Ferreira, product manager for still wines at Amorim Cork, explains, this solution represents the perfect link between the tradition of wine and the future of consumption, endorsed by Helix’s popularity among new generations of consumers who seek more authentic experiences, driven by curiosity and the right dose of irreverence. Twelve years after the original version, the disruptive spirit of Helix remains unchanged: “ The challenge is still the same: convenience, appeal, sustainability, and premiumisation. But without the need for a specific bottle, meaning we can use it on standard bottles,” he says.

All of this is only possible because Helix is made of cork and designed to provide a vacuum seal that allows for optimized oxygen intake, ensuring the wine’s stability after bottling and preserving its organoleptic qualities. As Crisóstomo Ferreira points out, this stopper is
the ideal solution for “young, fresh, and aromatic wines, not to mention organic and NOLO wines.”

OUTSIDE THE BOX

Helix is an exclusive cork stopper made by Amorim Cork, combining technical precision and high-quality raw materials. With a simple gesture, opening a bottle of wine becomes extremely easy, an effortless celebration. In this way, Helix fills an unexplored niche in the cork universe, bringing together two complementary worlds: the tradition of cork, and innovation supported by science. To further emphasize its premium value, Helix® is completely customizable, allowing wine producers from around the world, from Spain to South Africa, and from Italy to the United States, to imprint their identity on this distinctive solution.

The main beneficiary is the consumer, who can enjoy all the elegance and reliability of natural cork, combined with its sustainability credentials, in a modern and highly convenient solution.

TWIST & POP

With such arguments, the Helix cork could not go unnoticed. Fifty million Helix corks have already been sold worldwide, and there is a growing trend in emerging markets. According to a study on consumer trends, 78% of consumers showed interest in Helix® and 68% said they were willing to pay more for this type of closure. This versatile closure is among the preferred solutions of young consumers, and in markets such as the United Kingdom, it is even the favourite choice.

Helix combines aesthetics andfunctionality in an exclusive design, bringing innovation to the wine industry and an important change to the world of cork stoppers, providing a solution that is practical, sustainable, and innovative while also meeting the high standards of modern consumers. By combining the tradition of natural cork with exclusive technological improvements, Helix reinforces Amorim Cork’s commitment to leading the industry, with products that enhance the wine, promote sustainability, and keep up with global market trends. Helix is more than just a stopper; it offers a new wine tasting experience... all you have to do is twist and pop.

Source: IPSOS, Pilote Helix BoBios