Cork-sealed Wines command a $4 price premium.
Latest data from Nielsen Scanning Statistics confirms faster sales growth and rising dominance for cork-sealed brands, which now command a $4 price premium.
Nielsen has been compiling data for the Top 100 Premium Brands in the US since 2010. Over this period cork-sealed wines in this category have recorded 65% growth in case sales, compared to a 20% drop for alternative closures. The market share of cork-sealed premium wines has risen by 37% contrasting with a 33% drop for wines sealed with artificial closures.
Cork-sealed wines already represent 65.9% of all case sales and 64.7% of sales turnover for the Top 100 Premium Brands. This proportion is forecast to continue to rise in the near future.
Cork-sealed wines command a $4 price premium over wines sealed with artificial closures, strongly influenced by consumers’ perception of cork as a mark of quality wine, superior sealing qualities and higher sustainability credentials.