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Cork-sealed Wines have 65% market share of us Premium Wines

8 May / 2019   Studies

Cork-sealed Wines command a $4 price premium.

Latest data from Nielsen Scanning Statistics confirms faster sales growth and rising dominance for cork-sealed brands, which now command a $4 price premium.

Nielsen has been compiling data for the Top 100 Premium Brands in the US since 2010. Over this period cork-sealed wines in this category have recorded 65% growth in case sales, compared to a 20% drop for alternative closures. The market share of cork-sealed premium wines has risen by 37% contrasting with a 33% drop for wines sealed with artificial closures.

Cork-sealed wines already represent 65.9% of all case sales and 64.7% of sales turnover for the Top 100 Premium Brands. This proportion is forecast to continue to rise in the near future.

Cork-sealed wines command a $4 price premium over wines sealed with artificial closures, strongly influenced by consumers’ perception of cork as a mark of quality wine, superior sealing qualities and higher sustainability credentials.


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