Neleman has turned heads with its bold branding strategies, based on eye-catching packaging and the company’s wines have won awards at prestigious competitions, such as Decanter and IWSC, and are currently sold in eight European countries.
Neleman have chosen the ground-breaking Helix packaging solution for its Pink Glasses wine, which has been embraced by wine lovers and design blogs. such as Packaging of the World, The Dieline, Lovely Package and trendhunter.
Pink Glasses was shown at the ‘Packaging Innovation Showcase Scanpack’ in Götenborg and officially recommended by the Polish Institute of Industrial Design in the competition for the best designed products and services on the Polish market.
Helix has been developed by the world’s leading cork and glass packaging producers - Amorim and Owens-Illinois (O-I) - and combines an ergonomically-designed cork stopper with a glass bottle with an internal thread.
As a reusable stopper, based on sustainable products – glass and cork – Helix ties in perfectly with Neleman’s DNA. All of Neleman’s wines are certified organic, vegan friendly and carbon neutral and products are all shipped in a sustainable manner. In the Netherlands, the wines are even carried on bicycles whenever possible!
Helix means that consumers can enjoy the company’s wines anywhere – in picnics or at the beach – without the need for a corkscrew, and easily reseal the bottle. All with the natural benefits of cork.
‘We are always looking for ways to improve ourselves and the drinking experience,’ says Derrick Neleman. ‘We want to surprise wine lovers and we pay extra attention to the design, that way it’s more fun to buy and drink wine.’
Hailed as one of the greatest wine packaging innovations of the twenty-first century, Helix is already available across four continents, with more than two dozen brands using this pioneering product – in Portugal, Spain, France, Italy, Austria, South Africa and the U.S..
Helix has so far garnered seven major international awards, including the “New
Technology” prize in the Innovation Challenge Lucio Mastro-Berardino awards, in Milan, Packaging Oscars in Paris and Milan and Best Green Launch, in the 2015 Green Awards of the London magazine, Drinks Business.